A Landing page must be strategically designed to help generate valuable results. They should not only contain the content but also focus on the elements that affect user perception and capture their attention.
Today’s guide will give you some tips on how to make landing pages stand out. Also, if you think you can don’t have the right team for performing all these tasks you can get help from a Digital Specialist.
Best practices for landing pages to make them more effective
A landing page can be described as a landing page that is used to offer an exclusive offer, such as an eBook, a guide or checklist, and some contact information.
The form invites users to complete the information. They then follow the natural conversion from potential customers to visitors. Meanwhile, the company monitors the progress and studies the results.
Opt for a linear design
The website’s visual impact is very important in the browsing experience. The same applies to landing pages, which must satisfy both the eye and the need for information.
It is important to set clear goals before you start designing any web pages. The landing page is concerned with simplifying the conversion path.
These conditions are reversed for a landing page that converts.
- The subject matter of the offer is obvious
- The background is secondary to the colors of the buttons.
- The images and videos match the content.
- The form is short and only requires the information that is required.
You prefer a minimalist style.
The landing pages should guide the user through the process. To ensure that this passage is smooth and without distractions, pages must be clean, neat, and clear.
It is important to remove any distractions from the page. Images and videos should only be expected if they add authority to the offer. While we are talking about marketing do you know what are the 7 marketing functions?
Communicate the worth of the offer
Titles and subtitles for landing pages must convey the value of the proposal in a few words. This will enhance its image and perception.
The titles are visible more than the content so it’s natural for the user to focus there first.
The titles are intended to grab attention and arouse curiosity. They also encourage further study with an easily understood proposal that doesn’t leave any room for interpretation.
Increase buyer trust
You can incorporate elements such as:
- Testimonials
- Logos of customers who chose the solution
- Result achieved
You can create clean, flowy landing pages by using graphics and animations.
Improve navigation on all devices
Landing pages, like any other page on a company website, must be functional and accessible from all devices. The most common obstacle to conversion is the difficulty of consulting a page.
It is essential to make users’ experience more enjoyable by monitoring the scrolling speed, loading speed, and layout view on different devices.
Incorporate short forms
If the goal of the landing pages is to collect contact data in exchange for a value proposition it is important to adhere to the less rule. This means that you should provide short forms that only contain the necessary fields.
- First name
- Email address
- Agency
- Role
The higher the data required, the greater the chance that the user will not share any personal information if they sense an attempt at intruding.
Analyze and customize the results
We recommend the last best practice: customizing landing pages based on traffic and target audience. This activity is extremely effective, as it allows for pay-per-click campaigns to be set up for a particular segment of the public.
Every landing page must be monitored to determine its effectiveness and take immediate action if necessary. The conversion rate is the most important indicator. If landing pages achieve this goal, they can effectively convey the offer’s value.
